AI in marketing, up to the marketing director's chair
The problem
Marketing often runs on one person’s calendar: campaigns get built, ad copy gets written, images get ordered, and measurement gets checked channel by channel whenever there’s time. Competitor tracking falls off entirely, because no one has time to go through it regularly.
A small company has a different version of the same problem: there’s no marketing director, so no one owns the weekly rhythm, the budget split across channels, or the reporting. Decisions get made ad hoc, by whoever happens to have time.
What we do
At two levels. First: AI as part of the marketing team. Campaign production, search ad building, content and images get produced faster, and measurement is pulled together per channel into one view instead of being copied by hand from each platform. Competitor tracking from search data shows where a competitor is visible and where you aren’t.
Second level: AI in the marketing director’s role for a small company that doesn’t have one. We build a weekly rhythm where AI drafts campaigns, measures results per channel, and proposes a budget split according to written rules. A person approves every budget decision before it takes effect, never after the fact.
The proof isn’t a promise, it’s a practice: we market our own stores across several markets the same way, our campaign generator is in production, and measurement is already channel-specific today.
What you own
Ad accounts and the AI account in your own name, rules written down instead of living in one person’s head, and a reporting view in your own environment. Maintenance is a separate, optional agreement; without it, the rhythm keeps running, because the rules are written down.
What we don’t promise
- “Guaranteed” ad profitability. Profitability is assessed from your own sales and ad data, not general averages, and decisions are made on the measurement.
- Automatic budget decisions without human approval. A rule-based proposal, yes. Independent spending, no.
- Percentage figures for results. We don’t promise upfront how much profitability or visibility will improve, because that depends on a market we don’t control.
- A customer-service bot that answers without human oversight. First response can be automated, but responsibility for the answers stays with a person.
First step
One channel or one week, whose rhythm we make visible first before a wider rollout.